MMWCON

September 10 - 12, 2013
MMWCON

Responsive Email Design: You've Got Mail On 30+ Devices

Title

Responsive Email Design: You've Got Mail On 30+ Devices

Presenter

Abstract

Responsive and adaptive web design is all the rage. But what about responsive email? We've all heard the industry catch phrases of late: Mobile dominates desktop… If you're not social you don't exist… Email is dead. Correction: Email is not dead.

The average mobile user spends 42% of his/her time on email. What's more, email is the most common tool for sharing among family and friends and the most successful channel for click-throughs and conversions. Considering half of email activity takes place on a smartphone, it's time to mobilize your email campaigns along with your websites.

Developing responsive emails is no cake-walk, though. Combining deprecated HTML table layouts and CSS3 @media queries is an odd challenge. Making that combination work on over 30 devices and email clients sometimes feels akin to black magic. Not to worry…

In 30 minutes I'm going cover the tips and tricks needed to develop single- or multi-column responsive emails. I'll also cover some of the best practices for designing for mobile screens and enhancing the mobile email experience.

Presenter(s)

HEATHER HENDERSON
Front-End Developer
UCLA Marketing and Special Events

Details

Type

Presentation

Technical Level

Introductory

Area
  • The Web, Today and the Future
  • Responsive Design
  • Usability and Accessibility
Technology
  • Responsive Web Design